Circa. 1912 Wills Display Sign for "The Reign of King Henry V." Advertising signs were a prized medium used by stores to promote what probably seemed like an endless number of insert card promotions. Among the first of the English firms was British tobacco giant W.D. & H.O. Wills. Issued prior to WWI was a set of cards called "The Reign of King Henry V" that featured events and highlights include marriages (Duek of York), unvielings and openings (Nurse Favell Memorial, Parliament, South Africa House, Indian Round Table Conference, etc.) plus others. In total, there are 25 cards adhered to a 11x22.5" thick paper sign boldly reading "WILLS'S CIGARETTES" and "H.D. & H.O. WILLS." The piece shows one light "bend" in the paper and one edge ding, presents at the excellent-mint or higher range.

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    Auction Dates
    Jul-Aug, 2014
    27th-24th Sunday-Sunday
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