Skip to main content
Go to accessibility notice


    Rare 1960 Wonder Bread Labels Complete Set (4) - #1 on the PSA Set Registry. This is the #1 set on the "All-Time Finest" list on the PSA Set Registry. Among the rarest 1960's issues are the Wonder Bread hockey player labels issued in 1960. The set is small with just four subjects but they feature the best of the era in Gordie Howe (PSA Poor 1), Bobby Hull (PSA Poor 1), Dave Keon (PSA Poor 1) and Maurice Richard (PSA Poor 1). The rarity of these fragile paper labels is not surprising as one could send in 5 labels and 25-cents to get an autographed photo, team crests, and possible tickets to the Stanley Cup! One is lucky to acquire just one, this is a chance to add a complete set to your collection. PSA has graded only twenty-two '60 labels. Almost half are "Authentic" and the remainder are all Poor. There are none graded any higher.

    Auction Info

    Auction Dates
    May, 2017
    11th-13th Thursday-Saturday
    Internet/Mail Bids: 6
    Lot Tracking Activity: N/A
    Page Views: 692

    Buyer's Premium per Lot:
    20% of the successful bid (minimum $14) per lot.

    Sold for: Sign-in or Join (free & quick)

    Heritage membership

    Join Now - It's Free

    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976

    Learn about consigning with us

    I will definitely consider using Heritage again, as I have other items that might benefit from being offered at auction.
    Gary N.,
    Livermore, CA
    View More Testimonials

    Video tutorial

    Getting the most out of search

    Recent auctions

    2019 September 19 The David Hall T206 Collection Part II Sports Cards Catalog Auction
    2019 September 19 The David Hall T206 Collection Part II Sports Cards Catalog Auction
    REALIZED $2,745,185