Skip to main content
Go to accessibility notice


    Late 1960's Vince Lombardi Signed Advertisement. The Lombardi code is wonderfully conveyed in this full page National Car Rental advertisement (matted 13.75x16", 10x12" visible), which probably appeared in Life Magazine and is prominently signed at the bottom in bold, 9/10 black felt tip. In "What it takes to be No. 1 by Vince Lombardi" we see the essence of what made Lombardi so lionized as both a coach and a human being.

    "Winning is not a sometime thing; it's an all-the-time thing...There is only one place in my game, and that is first place. I have finished twice in my time at Green Bay and I don't ever want to finish second again. There is a second place bowl game, but it is a game for losers played by losers. It is and has always been an American zeal to be first in anything we do...I don't say these things because I believe in the 'brute' nature of man or that men need to be brutalized to be combative. I believe in God and human decency. But I firmly believe that any man's finest the moment when he has worked his heart out in a good cause and lies exhausted on the field of battle -- victorious." Full LOA from James Spence Authentication. Pre-certified by PSA/DNA. Auction LOA from SGC Authentic.

    Auction Info

    Auction Dates
    November, 2017
    16th-18th Thursday-Saturday
    Internet/Mail Bids: 12
    Lot Tracking Activity: N/A
    Page Views: 821

    Buyer's Premium per Lot:
    20% of the successful bid (minimum $14) per lot.

    Sold on Nov 17, 2017 for: Sign-in or Join (free & quick)
    Track Item

    Heritage membership

    Join Now - It's Free

    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Consign to the 2021 December 18 Sports Showcase Auction .

    Learn about consigning with us

    From the outset and my initial contact with you at Heritage I have been treated courteously. You have taken extra care in assuring me that the experience would be a positive one.
    Samuel Finz,
    Philomont, VA
    View More Testimonials

    Video tutorial

    Getting the most out of search