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    A fresh-to-the-hobby discovery!

    1889 Cap Anson and Buck Ewing "Burke Ale" Beer Advertising Poster. The most important advertising piece in the entirety of the baseball collectibles hobby? You'll find no shortage of experts holding that opinion, and those arguing otherwise would find themselves buried beneath a landslide of supporting evidence. By virtually every standard of measurement, this 130-year-old relic asserts its supremacy, and stands destined to elevate its new owner to the pinnacle of its vibrant collecting subgenre.

    We'll begin our thesis defense by placing the relic within its historical context. Most significantly, this poster represents just the second use of professional athletes for product endorsement, the first having been an 1874 cigar poster featuring Hall of Fame shortstop George Wright. There is no small irony in the fact that the product being hawked here is alcohol, as our national pastime was engaged in a moral struggle over that very thing during the late years of the 19th century, giving rise in 1881 to the American Association, commonly called "The Beer and Whiskey League," formed in direct response to the banning of beer and Sunday games by the National League. The beer promoted here bears the "E. & J. Burke" label, a brand sheltered beneath the umbrella of the popular "Guinness Brewery" name.

    Enjoying "Finest Pale Ale" and "Extra Foreign Stout" respectively are the two foremost figures of the contemporary game, Adrian "Cap" Anson and William "Buck" Ewing, providing unparalleled star power to the idyllic scene. They relax in the shade of a canvas retiring tent and "Champions" pennant as their teammates speckle the landscape beyond.

    The extraordinary artwork and production outshines any baseball commemorative produced in the sport's Dead Ball Era, showcasing the work of Wagner & Co. Lithographers, the nation's leading practitioner of the field. We find their maker's mark at the lower right corner. The poster measures 24x18" in size, not including its backing.

    It makes its hobby debut here, consigned to auction along with a letter of provenance from its owner who was gifted the relic by a neighbor in upstate New York decades ago. Recent removal from its frame revealed that the poster had turned brittle, with slight cracking and staining to the back, but a professional backing on Japanese "Oka" paper has returned the piece to its original glory. Only the closest inspection will reveal any deviation from its original state at its 1889 production, with an area of minimal toning in the sky area the most significant fault. An absolutely spectacular representation of one of the hobby's most coveted rarities.

    Guide Value or Estimate: $150,000 - up.

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    Auction Info

    Proxy Bidding Ends
    23rd Saturday 10:00 pm CT
    Auction Dates
    23rd-24th Saturday-Sunday
    Proxy Bidding Time Remaining
    0 Days 5h 47m 39s
    Internet/Mail Bids: 12
    Lot Tracking Activity: 68
    Page Views: 3,004

    Buyer's Premium per Lot:
    20% of the successful bid (minimum $14) per lot.

    This lot is in: 1 - Sports Collectibles Session Platinum Night
    (Lots 80001-80119) - 10:00 PM Central Time, Saturday, February 23, 2019.
    (Internet bidding closes at 10:00 PM Central Time the evening the session begins, with extended bidding available.)

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    Additional Location Info:
    Heritage Auctions - Dallas
    3500 Maple Ave
    17th Floor
    Dallas, TX 75219

    Current Bid:
    w/ Buyer's Premium (BP) : $84,000.00 Minimum Next Bid: $75,000 ($90,000.00 w/ BP)
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