Description

    1962 Roger Maris "Gold Mine Doko" Ice Cream Advertising Poster--Only Example Known. Though the two-time American League MVP marched a perilous path en route to the single-season home run record, he found a much more receptive baseball audience once the feat was completed. Quickly Rajah found himself the darling of Madison Avenue, swamped with offers for product endorsements and cast in the film "Safe at Home" with Mickey Mantle. Posters from that silver screen debut routinely command thousands of dollars, but here we find the sole known example of this ice cream advertising sign that trades on the marketing strength of baseball's unlikely hero.

    This one-of-a-kind survivor will find a strong audience in collectors of the rare Gehl's Ice Cream set of Roger Maris trading cards issued by Gold Mine, an issue that has commanded five-figure prices for the set of six rare entries. But even those lacking an interest in the ultra-scarce regional issue will find much to love in the colorful graphics and spectacular state of preservation of this 11x17" relic. A single center vertical fold line, likely as issued, represents the sole condition caveat.


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    Auction Info

    Auction Dates
    July, 2015
    30th-31st Thursday-Friday
    Internet/Mail Bids: 4
    Lot Tracking Activity: N/A
    Page Views: 506

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