Skip to main content
Go to accessibility notice


    1927 George Herman Ruth Signed "Babe Ruth Underwear" Endorsement Contract.
    One of the more unusual--and likewise highly collectible--subgenres of "Ruthiana" is the underwear endorsed and sold during the Babe's historic record-breaking World Championship season of 1927 and a few years to follow. High-grade examples have sold for thousands of dollars at auction, the lofty prices accountable to the elite vintage and the charming graphics of the retail packaging.

    This is the document that started it all, a simple single-page typed document "...granting them exclusive right to use the name 'Babe' Ruth as a trade-mark on underwear and to use said name in connection with any qualifying expression which may be deemed advisable by the McLoughlin Manufacturing Company..."

    The document was executed in New York City just a month before the start of the fabled "Murderer's Row" season, and bears one of the most desirable Ruth autographs in the hobby, a perfect 10/10 specimen in the rare "George Herman Ruth" format.

    Original mailing/storage folds appear upon the unlined 11x8.5" page, as does an inconsequential nick at upper edge and pin holes at upper left corner, both mentioned only in the interest of full disclosure. The aesthetics are near perfect. A witness signs below Ruth's autograph. Full LOA from PSA/DNA. Full LOA from SGC Authentic.

    Auction Info

    Auction Dates
    August, 2018
    18th-19th Saturday-Sunday
    Internet/Mail Bids: 24
    Lot Tracking Activity: N/A
    Page Views: 1,230

    Buyer's Premium per Lot:
    20% of the successful bid (minimum $14) per lot.

    Sold on Aug 19, 2018 for: Sign-in or Join (free & quick)
    Track Item

    Heritage membership

    Join Now - It's Free

    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Only 8 days left to consign to the 2021 June 26 Sports Showcase Auction !

    Learn about consigning with us

    I thought that Peter Calderon was very pleasant and had a very professional attitude.
    Jerold G.,
    Dripping Springs, TX
    View More Testimonials

    Video tutorial

    Getting the most out of search