Skip to main content
Go to accessibility notice

    Description

    Just arrived in USA after thirteen decades in Ireland!

    1889 Cap Anson and Buck Ewing "Burke Ale" Beer Advertising Poster. The most important advertising piece in the entirety of the baseball collectibles hobby? You'll find no shortage of experts holding that opinion, and those arguing otherwise would find themselves buried beneath a landslide of supporting evidence. By virtually every standard of measurement, this 130-year-old relic asserts its supremacy, and stands destined to elevate its new owner to the pinnacle of its vibrant collecting subgenre.

    We'll begin our thesis defense by placing the relic within its historical context. Most significantly, this poster represents just the second use of professional athletes for product endorsement, the first having been an 1874 cigar poster featuring Hall of Fame shortstop George Wright. There is no small irony in the fact that the product being hawked here is alcohol, as our national pastime was engaged in a moral struggle over that very thing during the later years of the 19th century, giving rise in 1881 to the American Association, commonly called "The Beer and Whiskey League," formed in direct response to the banning of beer and Sunday games by the National League. The beer promoted here bears the "E. & J. Burke" label, a brand sheltered beneath the umbrella of the popular "Guinness Brewery" name.

    Enjoying "Finest Pale Ale" and "Extra Foreign Stout" respectively are the two foremost figures of the contemporary game, Adrian "Cap" Anson and William "Buck" Ewing, providing unparalleled star power to the idyllic scene. They relax in the shade of a canvas retiring tent and "Champions" pennant as their teammates speckle the landscape beyond.

    The extraordinary artwork and production outshines any baseball commemorative produced in the sport's Dead Ball Era, showcasing the work of Wagner & Co. Lithographers, the nation's leading practitioner of the field. We find their maker's mark at the lower right corner. The poster measures 24x18" in size.

    The glorious advertising piece was received at our Dallas world headquarters just hours before we turned the catalog over to layout, having spent the previous thirteen decades in the nation of its birth. Remarkably, our first offering of the exceedingly rare format was just six months ago, when a gorgeous but professionally restored specimen garnered a winning bid of $96,000.

    This example is completely unrestored and survives in absolutely spectacular condition, with a few minor spots of age toning--confined almost entirely to the white borders--the only matters worthy of note. We'll provide a view of the back of the frame at our online listing which should provide some insight into the reason for the remarkable state of preservation. Clearly the piece has been housed within for many decades, quite possibly since its infancy. The original frame completes the dimensions at 27.5x21". Unquestionably the finest example extant.


    Auction Info

    Auction Dates
    August, 2019
    17th-18th Saturday-Sunday
    Internet/Mail Bids: 23
    Lot Tracking Activity: N/A
    Page Views: 1,706

    Buyer's Premium per Lot:
    20% of the successful bid (minimum $14) per lot.

    Sold for: Sign-in or Join (free & quick)

    Heritage membership

    Join Now - It's Free

    VIEW BENEFITS
    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
      winnings 
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Only 18 days left to consign to the 2020 February 22 - 23 Winter Platinum Night Sports Collectibles Catalog Auction !

    Learn about consigning with us

    Heritage auctions is more than just an auction business. They are in the 'preserving history' business as well.
    Alicia Kramer, Daughter of Jerry Kramer, five-time NFL World Champion,
    Garden City, ID
    View More Testimonials

    Video tutorial

    Getting the most out of search

    Recent auctions

    2019 December 5 - 7 Fall Sports Card Catalog Auction
    2019 December 5 - 7 Fall Sports Card Catalog Auction
    REALIZED SO FAR $9,431,310