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    The birth of the Bubble Gum Age!

    1933 Goudey Baseball Uncut Sheet of Twenty-Four Cards Including Babe Ruth #181. The 240-card series of baseball gum cards by Boston-based Goudey Gum was the first major promotion of the 1930's, and the opening salvo of the "bubble gum era" of trading cards that would hold sway for a half century to come. It is now universally recognized as the most significant set of the era, one that set the bar for quality that many feel went unchallenged until the 1952 Topps edition, another landmark first effort.

    The 1933 Goudey was an uncommon luxury for young baseball fans in a country still held tightly in the grip of the Great Depression, and one wonders what obstacle course of investor objections must have been overcome to innovate such a daring new project in the historical context. We're certainly couldn't be happier that valor overcame discretion in this instance, as the issue is one of the great beauties of the hobby, standing beside the T206 and 1952 Topps issues as the hobby's "Big Three."

    Presented is one of the most unlikely survivors from the 1933 production run, a sheet spared dissection at the cutting table. Twenty-four cards remain forever linked, providing the kind of display possibilities that single cards simply cannot muster. While an expected degree of wear exists at the edges, most significantly at left where the residue of ancient cellophane tape has browned with age, the sheet is spared the creasing and tearing common among its few fellow exemplars.

    The key attraction of this specimen is the Babe Ruth #181 card in the center quadrant, this placement defending it from the edge wear to an effectively Mint appearance. While we would strongly advise against any impulse to cut this sheet today, it does bear mentioning that our last offering of this card in Mint 9 condition drew a winning bid of $456,000.

    Guide Value or Estimate: $60,000 - up.

    Auction Info

    Bidding Begins Approx.
    26th Friday
    Auction Dates
    17th-18th Saturday-Sunday
    Proxy Bidding Begins Approx.
    7 Days
    Bids + Registered Phone Bidders: N/A
    Lot Tracking Activity: N/A
    Page Views: 62
    Auction Type
    Signature®: Heritage Live!┬« Floor Sessions
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