Description

    1958 Hires Root Beer Willie Mays (With Tab) PSA Mint 9 - Pop Three, None Higher. By the 1950's using baseball players to endorse various products was nothing new. Advertisers knew all too well youngsters and adult would want to dress lie, smell like, smoke like, eat like, drink like their favorite baseball hero. Young baseball didn't just need a glove and bat. If Mickey Mantle recommended one, it had to be better... or at least guarantee bragging rights at the sand lot. The ads for formal attire from the early 1910's evolved into the marketing juggernauts of the 1980's where stars like Michael Jordan made millions of more dollars endorsing products than he did bringing six championships to the Chicago faithful. And he was just one of many athletes who share this distinction. All fans needed to see was their hero with product in hand and the rush to local retail store was on. In 1958, Hires produced a 66-card promotion of baseball players which circulated along with six-packs of Hires Root Beer. Each card had an upper portion that featured one of 66 different players and a lower portion attached via a perforation that enticed root beer fans to "Join The Hires Baseball Club Today!" Both card design and circulation method all but guaranteed cards would be damaged and/or lack the aforementioned lower tab. This card has not only defied those odds but features one of the key players in the set - baseball legend Willie Mays!

    Graded PSA Mint 9. This card is one of just three examples to earn a "Mint" rating from PSA, there has yet to be another copy graded higher. According to PSA, the definition of "Mint" is a card in superb condition card that exhibits only one minor flaw. We will assume if one looks long enough we will find that flaw. An exceptional example for this card and for this entire issue.


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    Auction Dates
    August, 2016
    27th-28th Saturday-Sunday
    Internet/Mail Bids: 10
    Lot Tracking Activity: N/A
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