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    Description

    1946 Red Grange Signed Coca-Cola Contract for "All-Time Winners" Ad Campaign with Letter. in 1947 the Coca-Cola Company released their "Sports Hangers" or "All-Time Winners" advertising campaign which features greats of all fields, including baseball, football, golf, and even a hunting dog. The complete set of ten generally sells in the $2,000 to $3,000 range, but this offering is far more unique.

    First, a carbon copy of a letter sent by Arthur J. Flynn to football star Red Grange from October 5, 1946 briefly touches on the proposed Coca-Cola campaign forthcoming in '47, and asks the Galloping Ghost to provide his signature and endorsement on the provided contract - which is the highlight of this lot. Signed in full as Harold "Red" Grange in black steel-tip ink, the Hall of Famer agreed to an exchange of $200 for the rights to use his image in the Coke ads (the last of which we sold for $388 in 2010, lot 45142.) 8.5x11" sheet exhibits mild handing wear with creasing throughout that does not distract. Letter has moderate wear found around the edges and corners.


    Guide Value or Estimate: $600 - up.

    Auction Info

    Bidding Begins Approx.
    September
    25th Wednesday
    Auction Dates
    October
    17th-18th Thursday-Friday
    Proxy Bidding Begins Approx.
    30 Days
    Internet/Mail Bids: N/A
    Lot Tracking Activity: N/A
    Page Views: 54
    Auction Type
    Signature Internet Extended Bid: These Auctions are presented via catalog and online. Bidding is taken through our website or via phone. There are two phases of bidding during this type of auction: 1) Normal bidding: Bids are taken up until 10 PM CT the night the auction closes. 2) 30 Minute Ending: On a lot-by-lot basis, starting at 10:00 PM CT, any person who has bid on the lot previously may continue to bid on that lot until there are no more bids for 30 minutes. For example, if you bid on a lot during Normal Bidding, you could participate during Extended Bidding for that lot, but not on lots you did not bid on previously. If a bid was placed at 10:15, the new end time for that lot would become 10:45. If no other bids were placed before 10:45, the lot would close. If you are the high bidder on a lot, changing your bid will not extend the bidding during the 30 Minute Ending phase (only a bid from another bidder will extend bidding). If you are the only bidder at 10 PM, you will automatically win the lot at 10:30. Important: After normal bidding ends, you must be signed-on to the Heritage site to see the bidding option on lots where you qualify for extended bidding.
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