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    1946 Red Grange Signed Coca-Cola Contract for "All-Time Winners" Ad Campaign with Letter. in 1947 the Coca-Cola Company released their "Sports Hangers" or "All-Time Winners" advertising campaign which features greats of all fields, including baseball, football, golf, and even a hunting dog. The complete set of ten generally sells in the $2,000 to $3,000 range, but this offering is far more unique.

    First, a carbon copy of a letter sent by Arthur J. Flynn to football star Red Grange from October 5, 1946 briefly touches on the proposed Coca-Cola campaign forthcoming in '47, and asks the Galloping Ghost to provide his signature and endorsement on the provided contract - which is the highlight of this lot. Signed in full as Harold "Red" Grange in black steel-tip ink, the Hall of Famer agreed to an exchange of $200 for the rights to use his image in the Coke ads (the last of which we sold for $388 in 2010, lot 45142.) 8.5x11" sheet exhibits mild handing wear with creasing throughout that does not distract. Letter has moderate wear found around the edges and corners.

    Guide Value or Estimate: $600 - up.

    Auction Info

    Bidding Begins Approx.
    25th Wednesday
    Auction Dates
    17th-18th Thursday-Friday
    Proxy Bidding Begins Approx.
    30 Days
    Internet/Mail Bids: N/A
    Lot Tracking Activity: N/A
    Page Views: 54
    Auction Type
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