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Press Release - August 30, 2020

1986 Michael Jordan Rookie Card Sells for World Record $420,000 at Heritage Auctions

Card sold Sunday for more than four times the previous record set earlier this summer

Michael Jordan rookie card $420,000 auction Heritage Auctions
DALLAS, Texas (August 30, 2020) — A 1986 Michael Jordan rookie trading card set a world record Sunday, Aug. 30, 2020, when it sold for $420,000 at a public auction of sports memorabilia held by Heritage Auctions in Dallas, Texas.

That smashes the previous record set in May, when Heritage sold a 1986 Fleer Michael Jordan No. 57 PSA Gem Mint 10 for $96,000.

The Jordan rookie that sold Sunday, during Heritage Auctions' August 29—30 Summer Platinum Night Sports Collectibles event, is the lone 1986 Fleer Michael Jordan No. 57 graded a Pristine 10 by SGC. The Gold Label card just became the gold standard.

"The Michael Jordan rookie card came to us ungraded, and we knew it was special from the very first moment we saw its condition,” said Chris Ivy, Heritage's Director of Sports Auctions. "The SGC Pristine 10 Gold Label grade represents the best of the best, and that was reflected by the world-record price.”

No doubt the endless streaming of The Last Dance continues to impact Jordan's popularity and collectability, and if ever one needed proof that 2020 was, among many other things, The Year of MJ, look no further. In April, best-ever Jordan rookie cards were setting records merely by surpassing the $50,000 mark. A coveted card has become a golden ticket for some collectors. That was evident throughout the first night (and early morning) of Heritage's Platinum Night Sports Collectibles event.

A complete 132-card 1986 Fleer Basketball Cards Complete Set, each card graded PSA Gem Mint 10, sold for $186,000 — far higher than the pre-auction $120,000 estimate. And a 1986-87 Fleer Basketball Wax Box with 36 Original Unopened Packs, possibly including the sought-after card, sold for $105,000.

A few weeks ago, it would have been big headlines when a 1986 Fleer Michael Jordan No. 57 PSA Gem Mint 10 sold for $111,000 — as one did Sunday morning. But that was before MJ leaped over the $400,000 mark.

Jordan might have retired in 2003. But that hasn't stopped him from racking up more titles in 2020.

Heritage Auctions' August 29—30 Summer Platinum Night Sports Collectibles event concludes Sunday night, with extended bidding beginning at 10 p.m. CT.

Heritage Auctions is the largest fine art and collectibles auction house founded in the United States, and the world's largest collectibles auctioneer. Heritage maintains offices in New York, Dallas, Beverly Hills, San Francisco, Chicago, Palm Beach, London, Paris, Geneva, Amsterdam and Hong Kong.

Heritage also enjoys the highest Online traffic and dollar volume of any auction house on earth (source: SimilarWeb and Hiscox Report). The Internet's most popular auction-house website,, has more than 1,250,000 registered bidder-members and searchable free archives of five million past auction records with prices realized, descriptions and enlargeable photos. Reproduction rights routinely granted to media for photo credit.

Robert Wilonsky, Director, Corporate Communications

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