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Description

1938 Kentucky Derby Oversized Cardboard "Raleigh and Kool" Cigarette Broadside Featuring 1937 Winner "War Admiral." He would fall to Sea Biscuit this year in "The Match Race of the Century," but War Admiral was unquestionably the most famous horse on Earth when he appeared upon this ultra-rare broadside produced for the 1938 Derby, just a year after he claimed all three editions of the sport's fabled Triple Crown. This gorgeous full-color advertising sign was likely removed from a display within the Louisville city limits, quite possibly from the walls of Churchill Downs itself.

Printed on heavy card stock, the thrilling treasure from the sport of kings exhibits a couple tape repairs, tack holes, some paper loss upon the world-class aesthetics. Dimensions are 21x14", while bright color and no fading is present.

A lengthy search of all online auction result databases reveals only one other example of this piece (Heritage sold a similar but different style in 2019 for $7,080), suggesting the thrilling possibility that this is only a few survivors. A phenomenal relic from one of the most exciting years in the history of American thoroughbred racing.


Auction Info

Auction Dates
December, 2025
19th-21st Friday-Sunday
Bids + Registered Phone Bidders: 3
Lot Tracking Activity: N/A
Page Views: 181

Buyer's Premium per Lot:
22% of the successful bid per lot.

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