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Description

1895 National Tobacco Works "Newsboy Tobacco" Actresses Cabinet Premiums (N566-2) Store Sign In Original Frame. By the mid-1890s, small insert cards placed in packs of cigarettes was being used less and larger sized cabinet photos were coming into fashion. The National Tobacco Works, based in New York City used cabinet photos to promote their "Newsboy Tobacco" brand. Cards featuring the New York Giants baseball team are known but this series is listed in the American Card Catalog as Actresses but there are also singers and entertainers. Cabinets are found in two sizes. Standard sized Newsboy cabinets have numbered up to 600. Our offered sign advertises the far rarer premium sized cabinets which measure 6x9" and are hand colored achieving an air of deserved elegance. Copy explains customers can get one for free with a purchase of 10 cent plug of tobacco (a plug is a block of compressed tobacco usually with some type of sweetener) for chewing or in a pipe. Copy states there are "100 Different Photographs of Beautiful Women In This Collection" and that seems to be still true today. That also means to acquire all 100 it came at a cost of $10.00. That is almost $400.00 in today's dollar. The six actresses featured are #2 Lillian Russell, #3 Marie Tempest, #37 Mrs. Brown Potter, #42 Marie Burroughs, #50 Isabelle Irving, and #66 Ada Rehan. "National Tobacco Works" is embossed into the original frame along with the location of the factory in Louisville, KY. Piece has been restored by one of the best restoration places in the United States, with archival quality material and assuring the finest results. The cards are mounted to green construction paper which shows areas of surface wear and there are multiple areas of green inpainting, most evident along the top and bottom. This is visible only on a close inspection. The original frame shows some wear and measures 23-1/2" x 32".

Guide Value or Estimate: $1,000 - up.

Auction Info

Proxy Bidding Ends 
October
24th Friday 10:00 pm CT
Auction Dates
October
24th-26th Friday-Sunday
Proxy Bidding Time Remaining 
12 Days 23h 35m 24s
Bids + Registered Phone Bidders: 5
Lot Tracking Activity: 15
Page Views: 142

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This lot is in: 1 - Signature Internet Extended Bid Session - Extended Bidding :
(Lots 80001-83093) - 10:00 PM Central Time, Friday, October 24, 2025.
[Normal bidding closes and extended bidding begins at 10:00 PM Central Time the evening of the session. Details below.]

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Additional Location Info:
Heritage Auctions
2801 W. Airport Freeway
Dallas, TX 75261

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