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Description

1916 M101-4 Sporting News Larry Gardner #65 PSA NM-MT 8 - Pop Three, None Higher. For two years, Cracker Jack ruled the baseball card market despite their 1915 effort being, for the most part, a reboot which marked a diminished emphasis of selling cards with candy to kids. That all changed in 1916 when photographer Felix Mendelsohn marketed a roster of 200 different baseball players to firms that sold products that kids and parents would need as opposed to just like. Now clothing stores, department stores, bakeries, food shops, sports publications, even a brewery (for dad), could advertise in this way. It also seems a sponsor could buy the rights to all 200 players or possibly only a portion thereof. This auction features a high grade 200-card complete M101-4 set with "The Sporting News" brand backs or a blank back. Offered is card #65 featuring Larry Gardner from the M101-4 with a "The Sporting News" reverse advertisement Graded PSA NM-MT 8. There are currently only nine total examples noted on the PSA pop report with a Sporting News ad back. This card is one of only three examples graded NM-MT, and none have rated higher.

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Auction Info

Auction Dates
October, 2025
24th-26th Friday-Sunday
Bids + Registered Phone Bidders: 1
Lot Tracking Activity: N/A
Page Views: 107

Buyer's Premium per Lot:
22% of the successful bid per lot.

Sold on Oct 24, 2025 for: $610.00
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