Mailing Address:
PO Box 619999
Dallas, TX 75261-6199
Street Address:
2801 W. Airport Freeway
Dallas, Texas 75261-4127
(Northwest corner of W. Airport Freeway [HWY-183] & Valley View Lane)

877-HERITAGE (437-4824)
(214) 528-3500
Fax: (214) 409-1425


Auction Name: 2025 December 19 - 21 Winter Sports Catalog Auction

Lot Number: 80407

Shortcut to Lot: HA.com/50081*80407

1928 Fro-Joy Babe Ruth "The Babe Lines One Out! #3 PSA NM-MT 8. In the late-1920's, the General Ice Cream Corp. honored two athletes to promote their products - Jack Dempsey in 1927 and Babe Ruth in 1928. For what must have been a frenzied week, the Ruth cards were only available from August 6 to 11, 1928 where stores offered a set of six cards featuring the man who readily admitted he was having better years than the president. The cards came courtesy of the General Ice Cream Corporation for their Fro-Joy Ice Cream brand. A special premium was also offered enticing kids to give up their treasured cards and mail them in to receive a handsome Babe Ruth premium. Offered is card #3 titled "Bang! The Babe Lines One Out!" Graded PSA NM-MT 8.

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