Press Release - August 20, 2007

Heritage Sports Collectibles Announces Extended Bidding Format!

DALLAS, TEXAS: The Sports Collectibles division of Heritage Auction Galleries will offer an "extended bidding" component for the first session of its Fall Signature Auction, closing October 26, 2007.

"While our standard auction format will remain live, we've found that most of our trading card collecting clientele prefer the popular 'thirty minute rule' style," explained Chris Ivy, Director of Heritage Auction Galleries' Sports Collectibles division. "Given this fact, we will adopt this method for all of our Signature Auction trading card lots."

Extended bidding will add more excitement to the proceedings, Ivy predicts, with each lot closing only when bidding activity ceases for a period of thirty minutes after the 10 PM Central time deadline. All other offerings within the Signature auction will continue to be presented in a live format in the second session of the auction that will close on Saturday October 27th.

Heritage Sports specializes in rare and collectible sports cards, as well as uniforms, equipment, and related vintage sports memorabilia. Consignments for future Signature Sports Auctions are currently being accepted. Prospective consignors or sellers of quality vintage sports cards and sports memorabilia are encouraged to contact:

Chris Ivy at 800-872-6467 Ext. 1319 or email: Civy@HA.com
Mike Gutierrez at 800-872-6467 Ext. 1183 or email: MikeG@HA.com
Mark Jordan at 800-872-6467 Ext. 1187 or email: MarkJ@HA.com
Jonathan Scheier at 800-872-6467 Ext. 1314 or email: JonathanS@HA.com

For more information about Heritage's auctions, and a complete record of prices realized, along with full-color, enlargeable photos of each lot, please visit www.HA.com.

To reserve your copy of any Heritage auction catalog, please contact Client Services at 1-800-872-6467, ext. 1150, or visit www.HA.com/Catalog to order by email.

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