Why Do We Collect Things?
My friend, John Jay Pittman, though not a wealthy man to begin with, built a vast and famous
coin collection. He accomplished that feat by studying relentlessly, then shrewdly investing
a large percentage of his limited income as a middle manager for Eastman Kodak and his wife's
income as a schoolteacher. In 1954, he mortgaged his house to travel to Egypt and bid on coins
at the King Farouk Collection auction. John sacrificed his and his family's lifestyle over the
course of many decades. He passed away in 1996, with no apparent regrets, and his long-suffering
family justly received the benefit of his efforts when the collection was sold at auction for
over $30 million. But why did he do it?
Pittman paid $400 for a Canadian 6-piece 1936 Dot specimen set in 1954.
Auctioned in 1999 for $345,000
One fervent collector of historical documents refers to his own collecting propensity as "a genetic
defect". More likely, collecting is a basic human instinct; a survival advantage amplified by eons
of natural selection. Those of our ancient ancestors who managed to accumulate scarce objects may
have been more prone to survive long enough to bear offspring. Even today, wealth correlates to
longer life expectancy - and could any form of wealth be more basic than scarce, tangible objects?
But more relevant than the reason you happen to collect Lithuanian first day covers or 1950s romance
comic books today, are your long-term goals in seeking them. Understanding your goals may help you
achieve them.
If you collect - or ever plan to collect - anything, your first priority should be to develop an honest
self-awareness of your personal ambitions. You might even try to predict how those ambitions are likely
to evolve throughout the remainder of your life.
For example, in addition to the instinctive predilection previously discussed, the most common reasons
people collect things include:
Knowledge and learning
Relaxation and stress reduction
Personal pleasure (including appreciation of beauty, and pride of ownership)
Social interaction with fellow collectors and others (i.e. the sharing of pleasure and knowledge)
Competitive challenge
Recognition by fellow collectors and perhaps even non-collectors
Altruism (since many great collections are ultimately donated to museums and learning institutions)
The desire to control, possess and bring order to a small (or even a massive) part of the world
Nostalgia and/or a connection to history
Accumulation and diversification of wealth (which can ultimately provide a measure of security and freedom)
The motives listed above, and others, are not mutually exclusive. The majority of collectors reap several -
often most - of these benefits, though some may invest excessive amounts of time, energy and discretionary funds.
Like John Pittman, Robert Lesser is a true collector, but also a visionary with an ability to change his own
course. He funded his subsequent collections by building a fine collection of Disney memorabilia before anyone
else was interested, then selling it for a seven-figure sum once the collecting world caught up with him.
Lesser went on to assemble, long before anyone else discovered their now-obvious appeal, the all-time greatest
collections of toy robots (museum exhibitions of his collection have attracted sell-out crowds with waiting
lines stretching over city blocks) and pulp magazine cover paintings. I highly recommend his book on the latter,
elegantly titled: Pulp Art.
Robert Lesser's collection of over 250 rare robots and space toys has been exhibited at several museums and is
considered among the finest in the world.
Many non-acquisitive pastimes provide similar levels of satisfaction, knowledge, recognition - and other benefits
of collecting. But unlike home gardeners, tropical fish enthusiasts, and similar hobbyists, serious collectors
of rare objects will very often find that they have created substantial wealth at the end of the day, especially
when they acknowledge, at least to themselves, that doing so is one of their goals.
Therefore, this column will focus primarily on helping collectors make more intelligent financial decisions,
improving the monetary value they ultimately reap from their collecting endeavors. Non-financial topics will
be covered as well. If you have comments or questions, or would like me to address topics of particular interest
to you, please write or email me anytime.
James L. Halperin is a professional rare coin dealer, futurist and best-selling science fiction novelist,
as well as co-owner of Heritage Auction Galleries, the world's largest collectibles auctioneer. Write to him c/o Heritage, 3500 Maple Ave. 17th Floor,
Dallas, TX 75219-3941 or email Jim@HA.com .